As you probably know, people don’t always choose to explore new things. When they think of fun things to do, their minds usually come up with the same ideas over and over again: movies, restaurants, theme parks, and so on. What if there was a way for you to create experiences that will draw people in like moths to a flame? You can already see the value it would bring them; with just one visit, your guests will have had more access to something new and exciting than they would from any other single activity. If you want your guests to leave your property feeling excited about next time visiting again, then creating a gateway experience is essential for you. These tips can help you on your way…
Understand Why People Go Out for Gateway experience
Before you start planning a getaway, you need to understand why people choose to go out in the first place. In fact, you need to understand a lot about your market to find out what they want from you and how they want to be entertained. There are many reasons why people choose to go out. Some will be looking for a specific experience, like a specific type of music, a certain artist, or a certain venue. There are others who are just looking for a change from their typical day, and some will want to go out because they are looking for a certain type of experience that might not be offered in their hometown. In order to get a better idea of what your market wants, you need to understand what drives their decision to go out.
Create a Compelling Experience
When you are thinking about creating a gateway experience, the type of experience you are going for is a compelling one. This means you want to make something that people are so curious about that they want to know more. It’s like a spotlight on the experience you are offering that draws people in. To create a compelling experience, you will want to think about the type of experience you are offering. Pose these questions to yourself: What is the type of experience your guests are looking for? Next, you will want to dig into what you can offer them to fill this need. Here are some ideas you can use: – A new way to engage with your community. – A new way to engage with your brand. – A new way to engage with your property. – A new way to engage with your clients. – A new way to engage with your employees. – A new way to engage with your guests.
Stay Fresh
While there is a lot of value in the concept of a gateway experience, the idea that it is a single activity is a misconception. In fact, your guests want to try a variety of experiences, and sometimes, that is all you can give them. People want to explore new things, but they also want to return to the things that were fun in the past. You can think of it like this: If your guests are always visiting your property, but they don’t go out very often and don’t want to change their schedule to accommodate your property, then sticking to a single experience isn’t going to help you. People want to go outside, but they don’t want to constantly change their lives.
Be a Destination Provider
People don’t necessarily just want your property to be a destination provider. They want it to be a destination provider that is a destination. When you consider what your guests want and what they are looking for when they choose places to visit and activities to do, you can see that they want a lot more than just a single experience. They want to be able to pick and choose, with an emphasis on the word pick. To be a destination provider, you will want to offer a wide variety of experiences, both within your own property and around the area. You can also offer different types of experiences, like animal experiences, food and drinks experiences, and more.
Keep it Updating
If you want people to keep coming back to your property and want to be able to offer them a compelling experience to do so, you need to keep updating. As people start to experience the value of your property, they will tell their friends. A handful of these guests might tell their friends enough times to make a difference, prompting one or two more people to visit your property. This is how word of mouth works. Now, if a group of these new guests tell their friends, then your property might see a surge in visitation numbers, making an even bigger difference. The more often you can update your property, the faster this will happen. That includes adding new features, making improvements, and more. When you are looking for ways to update your property, you can also look into getting some new content to bring in.
Conclusion
Creating a gateway experience is one of the most important things you can do for your guests. It is an opportunity for you to create something new, exciting, and outside of their typical path for entertainment. And, with that comes an opportunity to grow your business and attract new guests through word of mouth. Gateway experiences are great for building brand loyalty, driving sales and engaging with customers through experiential marketing. The key is to figure out what your guests want and deliver on it. With just a few tips, you will be able to create a gateway experience that will help your guests discover your property and experience the things you have to offer.